Vol. VIII · No. CXLIII
An Editorial Publication, Published Weekly
Established MMXIX
The Dreyfuss Effect
Reports, Reflections, & Reckonings from the long present
Monday, June 15, 2026❦   Sapientia est Veritas   ❦Reading Time · Approx. 47 min
Commerce·Speculation

The Tulip Was Never
About Tulips

Three hundred years on, Tulpenmanie is still the lazy metaphor of choice. But the bulb traders of Haarlem were doing something stranger than gambling — and we are still doing it.

By Wim van DoornMay 21, 202613 min read
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This essay is being typeset.

The full text of “The Tulip Was Never About Tulips” is forthcoming. In the meantime, more from our Commerce archive awaits below.

More from Commerce

The Full Archive  →
Lloyd's

Of Coffeehouses
& Insurance

Edward Lloyd ran a coffeehouse near the docks. The men who drank there were trying, between bowls of stew, to put a price on the sea.

Cordelia Marwood · April 9, 2026
Accounting

The Ledger as
Literature

Double-entry bookkeeping was invented in Venice and announced, with quiet seriousness, a new kind of narrative. Two columns, two truths — and a tension between them that has not yet released.

Pier Lorenzo Massei · May 10, 2026
Networks

What the Hanseatic
League Understood

Before the corporation, before the nation, a network of merchant towns ran the North Sea on trust, salt, and reputation. The platform business is older than we think.

Linnea Reichert · April 27, 2026